About the week

Fashion Revolution Week is a global annual collective campaign to raise awareness about social and environmental issues in the fashion industry, and anyone can participate!

In 2024, we celebrate 10 years of Fashion Revolution, with 10 days of volunteer activist actions happening simultaneously around the world! 

Originating as a response to the tragic collapse of the Rana Plaza building in Bangladesh in 2013, the campaign annually reinforces the urgent need for transformation in the fashion industry.

From April 15 to 24, 2024, we invite everyone to promote activist actions across the country voluntarily. 

More than 490 volunteers promoted over 890 in-person and online activities to engage citizens, retailers, producers, designers, and consumers, addressing transparency, ethics, and sustainability throughout the fashion supply chain. 

We question conventional industry practices and drive changes towards a fairer, safer, and more environmentally responsible model.

Throughout the year, join us in questioning your favorite fashion brands with a simple and powerful question: #WhoMadeMyClothes.

Anyone can revolutionize fashion

in Fashion

Revolution

See how Fashion Revolution Week 2024 went

It took place from April 15 to 24, 2024, and mobilized over 890 actions across the country. See on the map how the actions were organized by Fashion Revolution activists. 

Who are the people who volunteer

LOCAL REPRESENTATIVES:

Volunteer service provider, official spokesperson for Fashion Revolution Brazil in the city where they reside. They promote actions in the city they represent throughout the year they were appointed, especially during Fashion Revolution Week.

*Approved through a selection process, they sign a Volunteer Service Agreement and receive training and participate in internal events.

ESTUDANTES STUDENTS AMBASSADORS:

Activist student, volunteer service provider who promotes actions during Fashion Revolution Week exclusively within the educational institutions where they are enrolled, whether in elementary, middle, or higher education institutions recognized by the Ministry of Education (MEC).

*Approved through a selection process, they sign a Volunteer Service Agreement and receive training and participate in internal events.

TEACHER AMBASSADORS:

Responsible for applying activities based on materials produced by Fashion Revolution over the years in the classroom, exclusively within the educational institutions where they work as teachers, in any course or school of primary, secondary, or higher education recognized by the MEC, especially during Fashion Revolution Week. 

*Approved through a selection process, they receive training and participate in internal events and are professionals affiliated with and representatives of the educational institution

 

Revolutionary People:

All individuals or legal entities who are not identified as student ambassadors or local representatives, and who promote actions during Fashion Revolution Week, based on the Institute's content, independently.

Check the size of the campaign

109

cities

490

volunteers

890

actions

Highlights

Smart wardrobe

The lecture covers how to have a wardrobe that aligns with your reality without excess, teaching how to coordinate looks without having too many clothes and how to consume consciously.
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Engage your networks through

fashion revolution week

Print-ready posters

Public Folder Fashion Revolution Week 2024

Activist Guide

Find a representative or ambassador in your city

Local representatives and educational ambassadors are promoting actions and creating local volunteer teams in their cities and educational institutions. Join those who are already making a difference by reaching out directly to the representative or ambassador in your city, and become part of the local volunteer team.

Main questions
Important rules

É proibido produzir ou comercializar qualquer tipo de produto com logo, fontes ou frases icônicas do Fashion Revolution.

É proibido lucrar ou cobrar acesso a qualquer ação promovida em nome do Fashion Revolution.

Não há nenhum tipo de reembolso referente a qualquer gasto financeiro para promover ações. A Semana Fashion Revolution Brasil é promovida através de voluntariado e doações.

O Instituto Fashion Revolution Brasil não tolera e não se responsabiliza por quaisquer ações promovidas em desacordo com os valores defendidos e função social da Instituição, podendo vir a responsabilizar por perdas e danos a quem vier a causar danos a bens ou imagem da Instituição, seus administradores, prestadores de serviços, participantes, apoiadores, parceiros, associados e demais pessoas que contribuírem na organização e realização de suas atividades.

Qualquer exibição de filme ou produto audiovisual precisa ser acompanhada de autorização oficial da produtora do material.

Qualquer ação em apoio ao Fashion Revolution necessário deve necessariamente estar relacionada aos pilares de conteúdo do Fashion Revolution.

O Fashion Revolution não paoia nenhuma marca ou indústria. Apenas convida e pressiona por mais transparência e mudança em suas práticas. 

Qualquer marca que utilize do movimento. edo Instituto para benefício próprio o faz por conta própria sem vínculo com. o Fashion Revolution.

Fashion Revolution Week Brazil Team

Coordenação: Marina de Luca – redes.brasil@fashionrevolution.org

Mobilização educacional: Isabella Luglio – isabella@fashionrevolution.org

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Support financially

Donate to the Fashion Revolution Brazil Institute

Consider making a financial donation to the Fashion Revolution Brazil Institute. Your donation will also contribute to the expansion of the organization, which aims to diversify, inform, mobilize communities, and bring together people and organizations across the country to take collective action in addressing the systemic challenges of the fashion industry.

If you are interested in funding a specific project, please write to Paula Leal at executivo.brasil@fashionrevolution.org.

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